Understand what deserves attention.
I build and maintain an understanding of who customers are, how they work, and what they need. That evidence helps the team frame problems and decide where to focus.
Hi, I’m Jess.
I help teams make product decisions with customer evidence.
User Research Lead · Eight years of UX research in B2B SaaS.
Bologna area, Italy
Selected work
A selection of my work in user research and research leadership. More case studies are on the way.
Defining the next capabilities of an AI integration
Research into customer workflows informed proposals for creating and editing wireframes through an AI integration.
Read the storyMaking team feedback easier to follow
Discovery and usability testing informed commenting improvements, developed with product, design, and engineering.
Read the storyEvaluating a new pricing model
Customer evidence informed marketing’s launch recommendation and identified where the proposed pricing needed clearer explanation.
Read the storyBuilding a continuous discovery practice
Establishing regular customer research and helping colleagues develop the skills to conduct studies of their own.
Read the storyHow I can help your team
From an open question to a clearer next step.
Learn before committing further.
I lead research to evaluate product ideas and test the assumptions behind them. The findings give the team a basis for deciding what to develop, change, or investigate next.
Make learning easier to sustain.
A sustainable research practice gives the team regular access to customers and the skills to learn from them. I establish recruitment and shared resources, coach colleagues, and connect research to product planning.
A little about me
Leading research.
Building the practice.
I help product teams build a current understanding of their customers and use it to frame problems, evaluate ideas, and decide where to focus.
My work combines leading research with establishing and sustaining the practice around it. Alongside studies and continuous discovery, I coach colleagues and manage the operations that keep research running.
Based near Bologna, I work in English, Italian, and Spanish.
Download my CV